Increase Brand Recognition Among Students

Marketing campaigns for colleges are becoming more and more specialized with each passing day. College marketing is quite different for other types of promotion due to the different audiences it caters to and the different backgrounds that students come from. However there are certain unique opportunities that college promotions present you with which are best understood by veterans in this field.

In the college marketing scene creating a good rapport with representatives becomes very important. Most of the conventional marketing agencies do not know how to associate themselves with the students and within a campus; they can easily be differentiated from the rest due to their attire and way of speaking. An ideal college marketing agency hires students who are well-aware of their surroundings and can interact with other students properly. This makes the products and information much more appealing to students.

Promoting products and services to college students is also tricky because they belong to a peculiar age group. They are neither fully-grown up, nor are they kids. However an ideal marketing campaign needs to address both the sides. To appeal to their fun and entertainment loving side, campaigns have to be created which they will be happy to participate in. Also, the campaigns cannot be mindless and should appeal to their age-group, helping them to solve their problems. Thus they need to be placed well and promoted in a way that catches their fancy and also gets them to think. This can only be done through an experienced college marketing agency. They understand the fact that there is no prejudice in the minds of most students and if they are impressed, they shall also recommend the product to their friends. Also, if they are influenced well by a product or service, chances are that they shall use it for their entire lifetime.

Marketing campaigns also differ according to their length and investment. Some can span over weeks and months while some can also get over in a day. However they need the right creative products like merchandise, brochures, flyers and booklets which can give students a detailed idea about the business and its offerings. Distribution of these details can also be a deciding factor in the success of your campaign.

Atlas Collage Marketing, www.atlascollegemarketing.com, is a highly specialized marketing company that is dedicated to providing organizations with the expert help in making their offerings popular among college students. They offer dedicated staffing services, and help you get the right merchandise and the right strategy to promote your products or services effectively.

College Promotion: Perfect Form of Branding

To reach a million students is the perfect way to promote a brand. That’s easier said than done. College is the perfect place to target students and promote products to them. Through these college promotions, a brand can generate awareness among this demographic.

College Promotions take places in various ways, including: Consultation, College Press Release, Digital Screens, Campus Posters, Campus Tabling, College Kiosks, Sample distributions, and many more. To skillfully manage all these, what you need are college marketing professionals. Here, Atlas College Marketing comes into play. We are a small company that is devoted to our clients and dedicated to quality service that fulfills each brands unique needs. We specialize in creating and executing college marketing strategies, events, and products. To know more about what we do, visit our website: http://atlascollegemarketing.com.

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Follow the Leader: Selling to College Students

I am brand “A” and I love to be known. Only when people know me will they buy me and enjoy my use. I am a clothing brand and promise comfort along with style. As I am casual in appearance, I appeal mostly to college students who would prefer casual and comfortable clothing for their day to day needs. What’s more, my price fits their pockets too. However, the problem here is “How will students know about me?” “Will they come to me or will I have to go to them?”

The Challenge

Welcome to one of the most overwhelming problems faced by most brands, products, and services. Regardless of how good or well-priced the product is, students will buy it only when they hear about it from their friends or peers. Students, unlike other demographics, are most influenced by their peers and friends and not by advertisements and marketing campaigns.

Hiring student brand ambassadors is a great way to spread the word about a product or brand among college students. Engaging, influential students with a large network can spread the message about the brand on behalf of the company. They can send the company message in a way students will respond to it. They will sell the product in a way that students will want to buy it. Just like that students will be lining up to be a part of it.

Identifying these engaging students may not be a marketer’s forte. Promotional staffing companies like Atlas College Marketing have the expertise to identify, recruit, and train these students for the job. They are bound to bring results. College marketing campaigns are successful when the ambassadors are engaging and influential so contact Atlas College Marketing to reach and engage your target market: www.atlascollegemarketing.com