Working with Student Brand Ambassadors

Brand Ambassadors on Campus

The 18-24 population may not have pockets full of disposable income; but they certainly have a high purchasing power. Statistics reveal that 20 million college students in the U.S spend about 20 billion USD annually. Another report states that the disposable income of this age group is about 1,200 USD per month. These students may not spend all their money on luxury items; but they do spend it on things they personally value. So, if you have a product or service that is a part of a student’s “value-list” you can now market it to these students on their campus, like Atlas College Marketing does. 

Brand Ambassadors

Companies are aggressively marketing their products and services to students through students. They transform the students into “brand ambassadors” by promoting the brand to peers and friends in college. What could be a better marketing strategy than personal interaction among friends and peers? College marketing companies like Atlas College Marketing are experts at this strategy. These brand ambassadors talk about the company’s product or service with their peers and friends; this creates brand recognition and brand loyalty. When brand loyalty is created at this age, it often lasts for a lifetime. 

Campus Marketing Specialists

Marketing gurus call this practice “campus marketing”. However, it is not as simple as going to the campus and asking students to turn into ambassadors. It is important to choose the right students, create the right awareness, and motivate them so they speak about your brand. While you may not be aware of the details involved in making campus marketing successful, there are college marketing companies who can do it for you. One of the best in the business is Atlas College Marketing. They have the knowledge and expertise to promote your brand successfully ON CAMPUS, with your most prospective audience.  You can also check out the Atlas College Marketing website at www.atlascollegemarketing.com .