Student-to-Student Marketing

Students can be best marketed to for a brand or product via other students, peers and friends.

What brand does not want to target the prospective age demographic of 18-24 year olds – college students?

They are certainly a huge market that spends a significant amount of money on essentials like shampoo, clothes, shaving cream, laptops, books and more; as well as on many discretionary income items. What’s more, they do not require their parents’ approval to make purchases. 

Reaching College Students with Marketing

Despite knowing the value, companies often fail to entice this age demographic towards their products, services or brands. For, this target can be tough to reach and engage. Capturing their attention with mass advertising methods like flyering, television ads and non-student promoters is close to impossible. What works better is peer-to-peer marketing. Remember how you value your friends’ and peers recommendations rather than your parents, any adults or even the best marketers.

So, if you want to “spread the word” about your brand among the students, do so with student brand ambassadors organized by an experienced college marketing company. Recruiting compelling and influential students as college brand ambassadors is a great way to reach out to all students, through their own peers and friends. The college ambassadors build the brand on-campus and create brand awareness. 

Where do you get such students to undertake college promotions? How do you know which students’ to recruit? 

Professionals like Atlas College Marketing specialize in organizing and staffing college promotions with student brand ambassadors to get success for clients. These companies have the expertise to identify students who can build the brand on-campus. From the many students available, they recruit the best as students brand ambassadors. They also have an expert insight into the college market. This expertise helps them to design and implement the perfect campaigns to be carried out by the student ambassadors; all with the goal of enticing students to your brand. 

If you are trying to reach the college demographic or want to deploy successful college marketing campaigns, contact Atlas College Marketing at www.atlascollegemarketing.com.

A Few Benefits More

Now we all know that offering students high priced products has its downside but if the product you are selling is right and the perceived benefit is greater than the cost, student budgets are suddenly elastic.

This is what your college promotions should stress on. Bringing out the benefits while not letting the costs overshadow the advantages can be tricky. But not for experienced and energetic new age marketers who are up for any challenge to prove their worth. That is why choosing a marketer or a firm with the right approach and the right idea is essential. Moreover an honest opinion and way of action is important because when you have a clear idea about your current stage and the achievable future goals, you can reach your goal faster.

Atlas College Marketing is a company that has been helping out businesses for some time now. For more information, visit their official webpage at: http://atlascollegemarketing.com/.

The “Prospective” Advertising Arena

College marketing campaigns can be very successful; however, you must have the expertise and experience to know the market to ensure success. College campus marketing firms can help your brand achieve success in the college market.

Although most companies are aware of campus marketing programs and campaigns, only a few are able to achieve success in this field. Despite reaching out to the students on campus with great products and brands, marketers fail to garner the student attention.

Capturing College Students 

Marketers are reaching the prospective with loads of promotional material, fliers and banners. However, what’s more effective than all these are the student brand ambassador program. Students are recruited to act as brand ambassadors on campus. They are the walking and talking personification of the brand, who promote the brand over casual one-to-one interaction with other friends. As marketers, you all know the effectiveness of one-to-one and peer-to-peer marketing.

To attain success with the student brand ambassador program, it is essential to recruit the right students as brand ambassadors. Professional companies like Atlas College Marketing have the expertise to identify students with the skills of becoming brand ambassadors. Students must be compelling, fun-loving, convincing, and influential; not to forget must have a huge network of friends and peers. At Atlas, the experts can easily identify these students from the group.

Moreover, it is essential for companies to understand that these brand ambassadors are not 9-5 employees. Their top priority will always be their education. So, be prepared to receive their text messages and calls asking doubts at odd hours like 9 pm too. You cannot expect them to work during college hours. Another point to remember is that you cannot be rigid with your campaigns and marketing activities. Students, who are better equipped with knowledge on the youth market and student likes and dislikes offer interesting suggestions on tuning the marketing efforts to capture the student attention. Their advice proves beneficial to the company and brand. So, keep your mind and ears to ideas that pour in.