Student-to-Student Marketing

Students can be best marketed to for a brand or product via other students, peers and friends.

What brand does not want to target the prospective age demographic of 18-24 year olds – college students?

They are certainly a huge market that spends a significant amount of money on essentials like shampoo, clothes, shaving cream, laptops, books and more; as well as on many discretionary income items. What’s more, they do not require their parents’ approval to make purchases. 

Reaching College Students with Marketing

Despite knowing the value, companies often fail to entice this age demographic towards their products, services or brands. For, this target can be tough to reach and engage. Capturing their attention with mass advertising methods like flyering, television ads and non-student promoters is close to impossible. What works better is peer-to-peer marketing. Remember how you value your friends’ and peers recommendations rather than your parents, any adults or even the best marketers.

So, if you want to “spread the word” about your brand among the students, do so with student brand ambassadors organized by an experienced college marketing company. Recruiting compelling and influential students as college brand ambassadors is a great way to reach out to all students, through their own peers and friends. The college ambassadors build the brand on-campus and create brand awareness. 

Where do you get such students to undertake college promotions? How do you know which students’ to recruit? 

Professionals like Atlas College Marketing specialize in organizing and staffing college promotions with student brand ambassadors to get success for clients. These companies have the expertise to identify students who can build the brand on-campus. From the many students available, they recruit the best as students brand ambassadors. They also have an expert insight into the college market. This expertise helps them to design and implement the perfect campaigns to be carried out by the student ambassadors; all with the goal of enticing students to your brand. 

If you are trying to reach the college demographic or want to deploy successful college marketing campaigns, contact Atlas College Marketing at www.atlascollegemarketing.com.