An Inside Strategy in the College Student Market

Students are cash-strapped, transient, and very busy. However, their large numbers and huge purchasing power make them the most desirable customer segment for many marketers. The best way to garner the attention of this busy, yet prospective, audience is to reach them where they are; the college campus. Companies big and small are using effective campus marketing methods to get the attention of college students.

Loud and Clear

So, do these marketers actually hold up their products and stand on the stage addressing the huge audience about their products or services? Certainly not! Do you think this busy lot has the time and focus to listen to long marketing messages? No.

College students in the age demographic of 18-24 are most influenced by their peers and friends. Mass advertising methods may not work here.

Marketers are aggressively recruiting student brand ambassadors to communicate their message among other students on campus. These brand ambassadors successfully spread the message across their network of friends, peers, and acquaintances, thus, influencing their buying decisions. The brand ambassadors are the walking and talking representatives of the brand. They spread the message over friendly conversations, events, fairs, and others. It is therefore essential that these brand ambassadors have a huge network and possess the ability to engage and influence other students.

While marketers may fall short of identifying these compelling students from the lot, expert college marketing companies can. Companies like Atlas College Marketing recruit student brand ambassadors for marketers that possess all the qualities a brand ambassador needs. They possess unsurpassed knowledge about the youth market and therefore have the expert eye to identify the right student brand ambassadors.

Expert college marketing companies have the knowledge and experience to identify the right student brand ambassadors so hire the services of Atlas College Marketing to reach out to your audience successfully. Learn more at: www.atlascollegemarketing.com.