Promoting with the Right Staff

Even the best promotional tools capture attention only when promoted by the right staff.

Catch them where they are is the buzzword of most marketers eyeing college students as their target customers. Their large numbers and huge purchasing power makes college students a promising customer segment for most marketers. This is why they are rushing to colleges to promote their products through none other than the college students themselves. As this demographic is most influenced by their peers and friends, the students are recruited as brand ambassadors to spread the word among their friends and peers. This is mostly done through on-campus events. Various promotional tools are used on-campus to capture the attention of the college students.

Campus marketing

Some of the promotional tools commonly used are:

• T-shirts: Free is always welcome by the cash-strapped college students. Companies distribute free T-shirts to students. What’s more, wearing T-shirts on campus is equal to capturing greater attention for the brand.
• Fliers: Although an age-old marketing tool, it brings results even now. Distributing fliers and pamphlets to the college students is a reminder of your brand name.
• Social Media: Engaging college students through social media is the best way to capture their attention. Marketers promote themselves by making their presence felt online and interacting with students through social platforms.
• Digital Promotion: The world is digital, so digital promotional tools are bound to create a great impact.

However, these promotional tools fail to bring results unless promoted by the right kind of student ambassadors. These ambassadors are mostly recognized, recruited and trained by college marketing companies like Atlas College Marketing. Moreover, campus events also must be staffed by influential students with a large network to bring results. Promotional staffing companies like Atlas College marketing recruit and train promotional staff to ensure success of on campus marketing events.

 So, if you want to grab a share of the large student pie, trust the services of the experts. Contact them for their services at www.atlascollegemarketing.com