Engaging the Exigent

Although the college demographic is perfect for many brands and companies, it is challenging to garner the attention of the student audience.   

Many companies, big and small, have benefited immensely from college campus marketing programs. With successful campus marketing programs, they have been able to garner the attention of the otherwise challenging audience in the 18-24 year old age demographic. 

Capturing the attention of this segment is every marketer’s dream. For many brands, gaining popularity among college students is beneficial for brand awareness and customer generation.

Here’s how you can capture the attention of the college demographic.

Promotional Items: Freebies are mostly a great way to attract student’s attention. Provide the students with free snacks, drinks or other attractive freebies on campus while publicizing your brand. Make sure that your promotional items actually appeal to students, or else this method may not be effective. Choosing the right promotional item is essential for success.

Brand Ambassadors: Students are most influenced by their peers and friends. Recruiting student brand ambassadors who can represent and talk about your brand on campus is a great way to reach this prospective target group. These student brand ambassadors should be the engaging, compelling and influential students, who spread the message and build the brand among their friends and peers in an engaging manner. They don’t say it aloud with banners and advertisements. They promote it over a conversation or share their experiences about the brand over a casual chat; thus building the brand among their peers.

Social Media: The most active demographic on social media platforms is college students. So, capturing their attention via social media is advisable. However, among the clutter of brands and products, students may fail to see or hear you. You can use social media to your advantage through the student ambassadors. Students brand ambassadors can share their experiences, news or others about the brand on their social network, which is connected with other college students.

Campus marketing via student brand ambassadors is one of the most successful ways to reach the college demographic. If you’re interested in campus marketing and need a promotional staffing company to source student brand ambassadors  and ensure a successful marketing campaign, contact Atlas College Marketing at www.atlascollegemarketing.com.