The “Prospective” Advertising Arena

College marketing campaigns can be very successful; however, you must have the expertise and experience to know the market to ensure success. College campus marketing firms can help your brand achieve success in the college market.

Although most companies are aware of campus marketing programs and campaigns, only a few are able to achieve success in this field. Despite reaching out to the students on campus with great products and brands, marketers fail to garner the student attention.

Capturing College Students 

Marketers are reaching the prospective with loads of promotional material, fliers and banners. However, what’s more effective than all these are the student brand ambassador program. Students are recruited to act as brand ambassadors on campus. They are the walking and talking personification of the brand, who promote the brand over casual one-to-one interaction with other friends. As marketers, you all know the effectiveness of one-to-one and peer-to-peer marketing.

To attain success with the student brand ambassador program, it is essential to recruit the right students as brand ambassadors. Professional companies like Atlas College Marketing have the expertise to identify students with the skills of becoming brand ambassadors. Students must be compelling, fun-loving, convincing, and influential; not to forget must have a huge network of friends and peers. At Atlas, the experts can easily identify these students from the group.

Moreover, it is essential for companies to understand that these brand ambassadors are not 9-5 employees. Their top priority will always be their education. So, be prepared to receive their text messages and calls asking doubts at odd hours like 9 pm too. You cannot expect them to work during college hours. Another point to remember is that you cannot be rigid with your campaigns and marketing activities. Students, who are better equipped with knowledge on the youth market and student likes and dislikes offer interesting suggestions on tuning the marketing efforts to capture the student attention. Their advice proves beneficial to the company and brand. So, keep your mind and ears to ideas that pour in.